PSYCHOLOGY OF EMOTIONS

Detailed explanation-1: -The latitude of acceptance zone is where individuals place attitudes they consider acceptable. The latitude of rejection zone is where individuals place attitudes they consider unacceptable or objectionable. The latitude of noncommitment is where people place attitudes they find neither acceptable nor rejectable.

Detailed explanation-2: -Now, according to Social Judgment Theory, we can categorize each position into one of three zones: the latitude of acceptance (zone of positions we accept); the latitude of non-commitment (zone of positions we neither accept nor reject); and. the latitude of rejection (zone of positions we reject).

Detailed explanation-3: -Level of ego-involvement is defined by the size of the latitude of acceptance, rejection, and noncommitment regions. Sherif et. al. (1969) state that as ego involvement increases, the size of the latitude of rejection increases compared to the latitude of acceptance.

Detailed explanation-4: -According to Social Judgment theory, discrepancy and attitude change go hand in hand, to a certain point. As discrepancy increases, attitude change will increase as well, until the latitude of rejection is hit.