PSYCHOLOGY OF EMOTIONS

Detailed explanation-1: -An individual’s most preferred position, located within the latitude of acceptance, is referred to as the anchor. The second principle states that as people evaluate incoming information, they determine the category of judgment, or latitude, to which it belongs.

Detailed explanation-2: -contrast effect occurs when a message is perceived as further away from that person’s anchor than it really is-the receiver subconsciously exaggerates the difference between the message’s position and his or her own position.

Detailed explanation-3: -The Social judgement theory incorporates a lot of the communication that happens within the political sphere. For example, if you are a trump supporter, you are much more likely to accept a message that he is portraying. This is because it is more than likely within your latitude of acceptance.

Detailed explanation-4: -the extent to which a task or other target of judgment is perceived as psychologically significant or important to one’s self-esteem. It is presumed to be a determinant of attitude strength. Also called attitudinal involvement; personal involvement; self-relevance.