PSYCHOLOGY OF EMOTIONS

Detailed explanation-1: -Elements of Perception A stimulus may be any unit of input to any of these senses. Examples of stimuli include products, packages, brand names, advertisements and commercials. Sensory receptors are the human organs that receive sensory inputs. Their sensory functions are to see, hear, smell, taste and feel.

Detailed explanation-2: -In marketing literature, four distinct stages of perception occur during consumer information processing: sensation, attention, interpretation and retention.

Detailed explanation-3: -There are four psychological factors that influence consumer behaviour: Motivation, perception, learning, and attitude or belief system.

Detailed explanation-4: -Factors such as social media, online reviews, pricing, quality, influencers, and CX all affect consumer perception. You can control certain elements, including the quality of your product or service, the prices, and the customer experience. But you can’t control others like reviews and social media posts.