PSYCHOLOGY OF EMOTIONS

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THE PSYCHOLOGY OF EMOTIONS

SOCIAL THEORY

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
If an individual pay more attention to the issue or the issue are important to them, they are likely to have
A
low ego involvement
B
high ego involvement
C
Either A or B
D
None of the above
Explanation: 

Detailed explanation-1: -the extent to which a task or other target of judgment is perceived as psychologically significant or important to one’s self-esteem. It is presumed to be a determinant of attitude strength.

Detailed explanation-2: -High ego involvement: the issue has lot of importance/meaning to the person; affects them to a high degree (ex. someone who joined PETA because they are against eating meat is high ego involvement)a wide latitude of rejection= high ego invol.

Detailed explanation-3: -Explanation of Theory: Social Judgement theory states that you have a statement or message and you accept it or reject it based on your cognitive map. You accept or reject a message based on one’s own ego-involvement and if it falls within their latitude of acceptance.

Detailed explanation-4: -Start the conversation by acknowledging something positive about the person. People with big egos love flattery. Frame the improvement from good to great, instead of bad to average. Most importantly, agree to a clear next step. 04-Jun-2018

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