THE PSYCHOLOGY OF EMOTIONS
SOCIAL THEORY
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Conflict over a resource
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Simply being placed into groups.
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Either A or B
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None of the above
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Detailed explanation-1: -Social identity theory suggests that an organization can change individual behaviours if it can modify their self-identity or part of their self-concept that derives from the knowledge of, and emotional attachment to the group.
Detailed explanation-2: -According to social identity theory, social behaviour is determined by the character and motivations of the person as an individual (interpersonal behaviour) as well as by the person’s group membership (i.e., intergroup behaviour). People generally prefer to maintain a positive image of the groups to which they belong.
Detailed explanation-3: -Social identity-based approaches to prejudice reduction attempt to make a particular group-based identity, such as race or gender, less salient to individuals from different groups by emphasizing alternative ways of categorizing people.