PSYCHOLOGY OF EMOTIONS

Detailed explanation-1: -According to this theory, an individual weighs every new idea, comparing it with the individual’s present point of view to determine where it should be placed on the attitude scale in an individual’s mind. SJT is the subconscious sorting out of ideas that occurs at the instant of perception.

Detailed explanation-2: -Social judgment theory suggests that the way we form opinions and thoughts on certain issues depends on three main factors: our anchor, other alternatives, and ego-involvement. These all mean different things to each of us and makes our viewpoint unique.

Detailed explanation-3: -The Sherif Social Judgment Theory explains attitude change based on three factors: level of ego-involvement in an attitude, direction of attitude held, and nature of the stimulus. The nature of the stimulus may be positive or negative. The expectations initially stated were on the assumption of a positive stimuli.

Detailed explanation-4: -Sherif, 1980). The central tenet of social judgment theory is that attitude change is mediated by judgmental processes and effects. More specifically, the claim is that the effect of a persuasive communication depends upon the way in which the receiver evaluates the position it advocates.