PSYCHOLOGY OF EMOTIONS

Detailed explanation-1: -Social Judgement theory states that you have a statement or message and you accept it or reject it based on your cognitive map. You accept or reject a message based on one’s own ego-involvement and if it falls within their latitude of acceptance.

Detailed explanation-2: -According to this theory, an individual weighs every new idea, comparing it with the individual’s present point of view to determine where it should be placed on the attitude scale in an individual’s mind. SJT is the subconscious sorting out of ideas that occurs at the instant of perception.

Detailed explanation-3: -Social Judgment Theory attempts to explain how likely a person might be to change their opinion, the probable direction of that change, their tolerance toward the opinion of others, and their level of commitment to their position.

Detailed explanation-4: -The Sherif Social Judgment Theory explains attitude change based on three factors: level of ego-involvement in an attitude, direction of attitude held, and nature of the stimulus. The nature of the stimulus may be positive or negative. The expectations initially stated were on the assumption of a positive stimuli.