PSYCHOLOGY OF EMOTIONS

Detailed explanation-1: -Level of ego-involvement is defined by the size of the latitude of acceptance, rejection, and noncommitment regions. Sherif et. al. (1969) state that as ego involvement increases, the size of the latitude of rejection increases compared to the latitude of acceptance.

Detailed explanation-2: -the extent to which a task or other target of judgment is perceived as psychologically significant or important to one’s self-esteem. It is presumed to be a determinant of attitude strength. Also called attitudinal involvement; personal involvement; self-relevance.

Detailed explanation-3: -Ego-involvement means how important the issue is to our self-identity. An ego-involving topic is one that defines who we are and addresses critical aspects of our selves. For example, the quality of life our children have is a critical issue. We want our kids to be safe, happy, and productive.

Detailed explanation-4: -Explanation of Theory: Social Judgement theory states that you have a statement or message and you accept it or reject it based on your cognitive map. You accept or reject a message based on one’s own ego-involvement and if it falls within their latitude of acceptance.