PSYCHOLOGY OF EMOTIONS

Detailed explanation-1: -An individual’s most preferred position, located within the latitude of acceptance, is referred to as the anchor. The second principle states that as people evaluate incoming information, they determine the category of judgment, or latitude, to which it belongs.

Detailed explanation-2: -contrast effect occurs when a message is perceived as further away from that person’s anchor than it really is-the receiver subconsciously exaggerates the difference between the message’s position and his or her own position.

Detailed explanation-3: -The latitude of acceptance zone is where individuals place attitudes they consider acceptable. The latitude of rejection zone is where individuals place attitudes they consider unacceptable or objectionable. The latitude of noncommitment is where people place attitudes they find neither acceptable nor rejectable.

Detailed explanation-4: -Assimilation and contrast The opposite of contrast is assimilation, a perceptual error whereby people judge messages that fall within their latitude of acceptance as less discrepant from their anchor than they really are. These latitudes dictate the likelihood of assimilation and contrast.