PSYCHOLOGY OF EMOTIONS

Detailed explanation-1: -Social judgment theory was developed by psychologist Muzafer Sherif, with significant input from Carl I. Hovland and Carolyn W. Sherif.

Detailed explanation-2: -Social judgment theory (SJT) is a self-persuasion theory proposed by Carolyn Sherif, Muzafer Sherif, and Carl Hovland, defined by Sherif and Sherif as the perception and evaluation of an idea by comparing it with current attitudes.

Detailed explanation-3: -Social Judgement theory states that you have a statement or message and you accept it or reject it based on your cognitive map. You accept or reject a message based on one’s own ego-involvement and if it falls within their latitude of acceptance. Primary Article: Sherif, M., & Hovland, C.I.

Detailed explanation-4: -That’s why Sherif, Sherif, and Nebergall developed social judgment theory. Social judgment theory claims that an individual’s position on an issue depends on three things. First, their anchor, or their preferred position on the issue. In our car example, the anchor would be the person’s current vehicle.

Detailed explanation-5: -Social judgment theory (SJT; Sherif & Hovland 1961; Sherif et al. 1965) is based on the premise that the effect of a persuasive message on a particular issue depends on the way that the receiver evaluates the position that the message puts forth (O’Keefe 1990).