SOFTWARE PROJECT MANAGEMENT
QUALITY MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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____ means the goods-and-services combination the company offers to the target market.
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employees
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product
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value
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None of the above
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Explanation:
Detailed explanation-1: -Product means the goods-and-services combination the company offers to the target market. Kotler and Armstrong (2010). For many a product is simply the tangible, physical item that we buy or sell. You can also think of the product as intangible i.e. a service.
Detailed explanation-2: -The marketing mix, also known as the four P’s of marketing, refers to the four key elements of a marketing strategy: product, price, place and promotion.
Detailed explanation-3: -This combination-the marketing mix-is the combination of factors that a company controls to provide value to its target customers.
There is 1 question to complete.