COST ACCOUNTING
INFORMATION FOR DECISION MAKING
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Time pressure
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Discount sales
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Certain holidays
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Store atmosphere
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Detailed explanation-1: -The correct option is C) conspicuous consumption. Conspicuous consumption is not one of the five stages in the buyer decision process; it is the expenditure on consuming luxuries or lavish items to enhance one’s status and lifestyle.
Detailed explanation-2: -These steps include getting aware about the product, searching about it, and evaluating the products available in the market and making a choice. Demographic analysis is not a part of the process. Hence, the right option is b.
Detailed explanation-3: -Psychological factors include gender, age, family life cycle stage, personality, self-concept, and lifestyle. Social, individual, and psychological factors do not affect a decision-making process. Cultural factors exert the broadest and the deepest impact on consumer behavior.