COST ACCOUNTING
INFORMATION FOR DECISION MAKING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of the following is not part of the buyer decision proocess?
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Information Search
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Evaluation of Alternatives
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Post Purchase Behavior
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All of the other answers are part of the buyer decision process.
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Explanation:
Detailed explanation-1: -Variety-seeking buying behavior is NOT one of these stages. There are 5 steps in a consumer decision making process a need or a want is recognized, search process, comparison, product or service selection, and evaluation of decision.
Detailed explanation-2: -The correct option is C) conspicuous consumption. Conspicuous consumption is not one of the five stages in the buyer decision process; it is the expenditure on consuming luxuries or lavish items to enhance one’s status and lifestyle.
Detailed explanation-3: -The 5 steps are problem recognition, information search, alternatives evaluation, purchase decision and post-purchase evaluation.
There is 1 question to complete.