ECONOMICS

Detailed explanation-1: -Amazon’s website uses a well-known example of market basket analysis. On a product page, Amazon presents users with related products, under the headings of “Frequently bought together” and “Customers who bought this item also bought."

Detailed explanation-2: -In market basket analysis (also called association analysis or frequent itemset mining), you analyze purchases that commonly happen together. For example, people who buy bread and peanut butter also buy jelly.

Detailed explanation-3: -The market basket analysis looks for relationships to reveal customer behavior patterns as they purchase multiple items.

Detailed explanation-4: -This process analyzes customer buying habits by finding associations between the different items that customers place in their “shopping baskets” ( The discovery of these associations can help retailers develop marketing strategies by gaining insight into which items are frequently purchased together by customers.