CURRENT AFFAIRS

Detailed explanation-1: -Q. Who has Coca-Cola signed to promote Limca Sportz? Notes: Coca-Cola has signed Olympic gold medalist Neeraj Chopra for Limca Sportz promotion.

Detailed explanation-2: -Coca-Cola India has announced a new initiative with the Olympic gold medalist Neeraj Chopra for the extension of its sub-brand, Limca into the hydrating sports drinks category with ‘Limca Sportz’.

Detailed explanation-3: -It will also be the official sports drink brand for the upcoming ICC World Cup T20 to be played in Australia. As part of a long-term partnership, the company has roped in Olympic Champion Neeraj Chopra as the brand ambassador for Limca Sportz.

Detailed explanation-4: -Limca Sportz is a no-fizz lemon-flavoured beverage that has additional glucose and electrolytes added to promote quicker hydration and replenish vital minerals lost via perspiration. Limca Sportz Soft Drink Lemon Flavour is the best way to keep your body agile and energetic when you have a busy or strenuous day ahead.

Detailed explanation-5: -Prior to 1988, the original formula of Limca contained brominated vegetable oil (BVO). After worldwide reports of ill effects of BVO, its use in soft drinks was banned in India. As a result of this ban, the formula for Limca was changed, and BVO was removed from the concentrate for Limca.