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2022

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which company has announced the launch of the super app ‘Neu’?
A
Microsoft
B
Flipkart
C
Amazon
D
Tata Group
Explanation: 

Detailed explanation-1: -The Tata Group recently announced plans to launch an app called ‘Neu’ that will unite all its digital services and apps on one platform.

Detailed explanation-2: -Chandrasekaran, announced a super app launch, Tata Neu on LinkedIn, a professional networking website. “It is a Neu day today! Tata Digital, the youngest member of the Tata family, brings you Tata Neu today. Tata Neu is an exciting platform that gathers all our brands into one powerful app,” Chandrasekaran wrote.

Detailed explanation-3: -Tatas review super app strategy as sales may miss target by 50%

Detailed explanation-4: -Developed by Tata Digital, Tata Neu brings users a unified platform offering an omnichannel experience with loyalty at the centre of it, according to the group.

Detailed explanation-5: -The company’s debut offering, Tata Neu, is the first super-app from the Tata Group that provides an integrated rewards experience across various consumer categories like groceries, fashion and electronics, travel and hospitality, health and fitness, entertainment, and financial services on a single platform.

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