ECONOMICS
CONSUMERS
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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INFORMATION SEARCH
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SITUATION
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NEED OR PROBLEM RECOGNITION
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None of the above
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Detailed explanation-1: -The first step of the consumer decision-making process is recognizing the need for a service or product. Need recognition, whether prompted internally or externally, results in the same response: a want.
Detailed explanation-2: -Since PR frames the problem-solving situation, the remaining stages in the purchase decision are dependent on it. An analytic framework of problem recognition, consisting of four segments–“new need, ” “product depletion, ” “expected satisfaction” and “current dissatisfaction”–is proposed.
Detailed explanation-3: -What is the Purchase Decision Stage? At this stage, consumers are ready to buy. They have gathered information and resources, weighed up your solution with competitors, discussed the decision with their colleagues, and have decided what they want to buy and how they want to buy it.
Detailed explanation-4: -Recognition of needs and wants. Information search. Evaluation of alternatives. Purchasing. Post-purchase evaluation.