ECONOMICS
ENTREPRENEURS
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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bundling
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infomercial
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public relations
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None of the above
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Detailed explanation-1: -Examples of Infomercials Proactiv acne system has featured celebrities such as Justin Bieber and Jessica Simpson. P90x Workout videos and DVDs were highly successful and started by Tony Horton. Total Gym exercise system featured Chuck Norris and Christie Brinkley.
Detailed explanation-2: -Commercials are broadcasted for about 15-30 seconds in between TV programs. Infomercials don’t last shorter than 15 minutes. As said, they’re long-form advertisements that are usually on-air for 30 minutes long, without interruptions. Some infomercial programs last for as long as 60 minutes.
Detailed explanation-3: -Early infomercials The first infomercials for a commercial product (a Vitamix blender) were filmed by Cinécraft Productions, a Cleveland, Ohio motion picture studio in 1949. The filmed infomercials began appearing on television in 1950.
Detailed explanation-4: -Definition: An infomercial is a form of advertisement which is aimed at educating the customer about a product or a series of products via television in the form of a program. Infomercial typically lasts longer than a regular advertisement and thus is more detailed.