ECONOMICS (CBSE/UGC NET)

Detailed explanation-1: -Product bundling is a technique in which several products are grouped together and sold as a single unit for one price. This strategy is used to encourage customers to buy more products.

Detailed explanation-2: -Bundle pricing is a business strategy where companies group several products together into a bundle and sell them at a single price, rather than attribute individual prices to each item.

Detailed explanation-3: -Pure bundling: this type of price bundling is used where two products can be sold only as package. For example a new pen is always sold with its refill. 2. ) Mixed bundling: it is used when the product can be sold separately as well as a bundle.

Detailed explanation-4: -What Is Bundling? Bundling is when companies package several of their products or services together as a single combined unit, often for a lower price than they would charge customers to buy each item separately.

Detailed explanation-5: -Same product bundling – users can buy more than one item of the same product and save money. Mixed product bundling – users can buy different types of products cheaper than buying them separately, e.g., a shirt and a tie. More items •27-Jul-2022