EDUCATION (CBSE/UGC NET)

Detailed explanation-1: -It holds that responses that produce a satisfying or pleasant state of affairs in a particular situation are more likely to occur again in a similar situation. Conversely, responses that produce a discomforting, annoying or unpleasant effect are less likely to occur again in the situation.

Detailed explanation-2: -The law of effect principle developed by Edward Thorndike suggested that: “responses that produce a satisfying effect in a particular situation become more likely to occur again in that situation, and responses that produce a discomforting effect become less likely to occur again in that situation (Gray, 2011, p.

Detailed explanation-3: -The law of effect principle developed by Edward Thorndike suggested that responses closely followed by satisfaction will become firmly attached to the situation and therefore more likely to reoccur when the situation is repeated.

Detailed explanation-4: -The Law of Effect (also known as reinforcement) states that the consumer’s probability of repeating purchase of a brand would increase if he/she were satisfied with the purchase and decrease if dissatisfied. Note: Law of Effect is a technical term from learning theory in psychology often credited to Edward Thorndike.

Detailed explanation-5: -Thorndike. The law of effect stated that those behavioral responses that were most closely followed by a satisfying result were most likely to become established patterns and to occur again in response to the same stimulus.