EDUCATION (CBSE/UGC NET)

Detailed explanation-1: -In the communication process, feedback refers to a response from the receiver which gives the communicator an idea of how the message is being received and whether it needs to be modified.

Detailed explanation-2: -7. Feedback: The Feedback is the final step of the process that ensures the receiver has received the message and interpreted it correctly as it was intended by the sender. It increases the effectiveness of the communication as it permits the sender to know the efficacy of his message.

Detailed explanation-3: -Mass communication is the type of communication in which feedback is comparatively slow, weak, and indirect.

Detailed explanation-4: -However, because the receiver of the message in mass communication is physically removed from the messenger, feedback is delayed until after the event, as in TV ratings.