EDUCATION UGC NET
COMMUNICATION
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Ethnicity
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Receptivity
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Competence
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Pre-disposition
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Detailed explanation-1: -In mass communication selective perception is dependent on the receivers.
Detailed explanation-2: -Overview. Selective perception is the process by which individuals perceive what they want to in media messages while ignoring opposing viewpoints. It is a broad term to identify the behavior all people exhibit to tend to “see things” based on their particular frame of reference.
Detailed explanation-3: -Selective perception refers to the process of categorizing and interpreting information in a way that favors one category or interpretation over another. Thus, selective perception is generally considered to represent a bias in → information processing.
Detailed explanation-4: -Answer and Explanation: Selective perception affects the communication process by filtering out information that causes emotional discomfort. This may lead to a false perception of a message. Selective perception can be categorized as a cognitive bias.