EDUCATION (CBSE/UGC NET)

Detailed explanation-1: -The Directorate of Advertising & Visual Publicity (DAVP) is the nodal agency to undertake multi-media advertising and publicity for various Ministries and Departments of Government of India. Some of the Autonomous Bodies also route their advertisements through DAVP.

Detailed explanation-2: -Following expansion in its scope, functions and activities, this Advertising Branch was declared an Attached Office of the Ministry of Information & Broadcasting on October 1, 1955. The office was named the Directorate of Advertising & Visual Publicity (DAVP).

Detailed explanation-3: -The Directorate of Advertising and Visual Publicity (DAVP) is the nodal agency of the Government of India for advertising by various Ministries and organisations of Government of India, including public sector undertakings and autonomous bodies.

Detailed explanation-4: -Central Bureau of Communication (CBC) was set up on 8th December, 2017 by integration of erstwhile Directorate of Advertising and Visual Publicity (DAVP), Directorate of Field Publicity (DFP) and Song & Drama Division (S&DD).

Detailed explanation-5: -The origin of DAVP can be traced to the times of World War-II. Immediately after the out-break of Second World War, the erstwhile government of India appointed a Chief Press Advisor. Besides other things, advertising was also the responsibility of the Chief Press Advisor.