EDUCATION (CBSE/UGC NET)

Detailed explanation-1: -McClelland’s Human Motivation Theory states that every person has one of three main driving motivators: the needs for achievement, affiliation, or power. These motivators are not inherent; we develop them through our culture and life experiences.

Detailed explanation-2: -The theory of Achievement Motivation proposed by David McClelland (1965) envisages that individuals have three different types of needs – need for achievement, need for power, and need for affiliation, but there is a difference between people in terms of the extent of influence of each need on their behaviour.

Detailed explanation-3: -The aim of need achievement theory is to explain why certain individuals are more motivated to achieve than others. It is based on two psychological principles: the motive of an individual to achieve success and the motive of an individual to avoid failure.

Detailed explanation-4: -For example, if you’re more interested in maintaining good relationships than planting your feet and white-knuckling your own plans and ideas, you’re likely highly motivated by affiliation.

Detailed explanation-5: -Definition: The arousal theory of motivation suggests that people are driven to perform actions in order to maintain an optimum level of physiological arousal. According to the arousal theory of motivation, each person has a unique arousal level that is right for them.