EDUCATION (CBSE/UGC NET)

Detailed explanation-1: -This principle is called the Law of Effect. A behavior will be repeated if greater satisfaction or comfort is associated with it; the behavior will be diminished or extinguished if there is dissatisfaction or discomfort associated with it.

Detailed explanation-2: -The law of effect principle developed by Edward Thorndike suggested that responses closely followed by satisfaction will become firmly attached to the situation and therefore more likely to reoccur when the situation is repeated.

Detailed explanation-3: -In Edward L. Thorndike. The law of effect stated that those behavioral responses that were most closely followed by a satisfying result were most likely to become established patterns and to occur again in response to the same stimulus.

Detailed explanation-4: -The Law of Effect (also known as reinforcement) states that the consumer’s probability of repeating purchase of a brand would increase if he/she were satisfied with the purchase and decrease if dissatisfied. Note: Law of Effect is a technical term from learning theory in psychology often credited to Edward Thorndike.

Detailed explanation-5: -Skinner’s operant conditioning, and was developed by psychologist Edward Thorndike. The Law of Effect states that responses that receive positive outcomes in a given situation will be repeated in that situation, while responses that lead to negative outcomes in a given situation will not be repeated in that situation.