LITERATURE QUESTIONS
CULTURAL AND LITERARY IN MODERNITY
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The culture industry is classified by ruthless uniformity of all ideas.
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The culture industry is the chief method by which technology brings true democracy to all.
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The culture industry is a fundamental way to promote individuality.
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The culture industry is chiefly intended to offer consumers the opportunity to classify wants and desires as well as corresponding production.
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Detailed explanation-1: -’Culture industry’, a term coined by Adorno & Horkheim, refers to popular culture being akin to factories that produce standardized cultural goods (e.g., films, radio, magazines) used to manipulate mass society in various ways.
Detailed explanation-2: -Enlightenment as Mass Deception”. When Horkheimer and Adorno wrote their essay in the early 1940s, they were objecting to the growing influence of the entertainment industries, to the commodification of art, and to the totalizing uniformity of “culture”, especially in the country of their emigration, the USA.
Detailed explanation-3: -Horkheimer and Adorno contend that industrially produced culture robs people of their imagination and takes over their thinking for them. The culture industry delivers the “goods” so that the people then only have left the task of consuming them.
Detailed explanation-4: -According to Adorno, mass art was merely a commodity to be sold, its technique designed solely to manipulate consumers through pre-digested formulas and calculated effects rather than any concern for artistic form or truth content.