LITERATURE QUESTIONS
CULTURAL AND LITERARY IN MODERNITY
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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It destroys notions of high and low culture and replaces it with mass culture.
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It is an industry in the sense that its aim is to standardize aesthetic taste and value.
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It is a radical rethinking of mass culture in that it promotes the values of high culture and attempts to eradicate more popular forms of expression.
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Both A and B
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Detailed explanation-1: -’Culture industry’, a term coined by Adorno & Horkheim, refers to popular culture being akin to factories that produce standardized cultural goods (e.g., films, radio, magazines) used to manipulate mass society in various ways.
Detailed explanation-2: -As Horkheimer and Adorno stressed, the essential characteristic of the culture industry is repetition./3/ Adorno illustrates this by contrasting “popular” and “serious” music. As early as his 1936 essay “On Jazz, ” Adorno had argued that an essential characteristic of popular music was its standardization.
Detailed explanation-3: -Through a critique of the culture industry, Adorno and Horkheimer are able to show how culture has assumed the form of a tool of domination. Culture industry has standardized and rationalized the cultural form. This state robs the individual to think independently and autonomously.
Detailed explanation-4: -The concept of cultural industries, or creative industries, embraces industries that combine the creation, production, and commercialization of creative content, which can have the form of a good or a service.