ENGLISH LITERATURE (CBSE/UGC NET)

Detailed explanation-1: -The Affluent Society (1958) by John Kenneth Galbraith (1908–2006) is perhaps the most influential discussion of consumption in the post–World War II era. Galbraith argues that consumers’ desires for goods and services are not intrinsic but that the production side creates consumer desire.

Detailed explanation-2: -The Affluent Society is a 1958 (4th edition revised 1984) book by Harvard economist John Kenneth Galbraith.

Detailed explanation-3: -A key adviser to President John F. Kennedy, Galbraith served as ambassador to India from 1961 to 1963, when he returned again to Harvard; he became professor emeritus in 1975. He also continued his involvement in public affairs, and in 1967–68 he was national chairman of Americans for Democratic Action.

Detailed explanation-4: -His major contribution to the field of economics is the so-called American capitalism trilogy: The Affluent Society (1958), The New Industrial State (1967), and Economics and the Public Purpose (1973). Written in a clear and concise style, they were comprehensible to lay readers, not just economists.