LITERATURE QUESTIONS
TRANSCENDENTALISM LITERATURE
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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to entertain an audience
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to persuade customers to buy shoes
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to inform the public about athletics
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None of the above
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Detailed explanation-1: -Nike’s marketing communications mix involves personal selling. The objective of this tactic is to promote the company’s products through direct persuasive communication with potential buyers, such as those inside NikeTown stores.
Detailed explanation-2: -Promotion. Nike relies heavily on advertisements to promote their products, especially those featuring high-profile athletes and celebrities. Additionally, Nike makes use of sales promotion strategies like discount codes to entice potential customers to buy their products.
Detailed explanation-3: -They invite social conversation and change on relevant topics. There are various marketing and PR strategies that make Nike ads effective; however, it is their combination approach that allows them to capture a wide audience and maintain a positive brand reputation.
Detailed explanation-4: -But the persuasive technique that mostly used by Nike advertiser is Rationalization technique.