PSYCHOLOGY OF EMOTIONS

Detailed explanation-1: -Ego-involvement is measured by the number of items the respondent accepts (latitude of acceptance) versus those he rejects (latitude of rejection) or those toward which he is neutral (latitude of noncommitment).

Detailed explanation-2: -the extent to which a task or other target of judgment is perceived as psychologically significant or important to one’s self-esteem. It is presumed to be a determinant of attitude strength. Also called attitudinal involvement; personal involvement; self-relevance.

Detailed explanation-3: -One’s attitudes, motivations, expectations, behavior and interests are some of the factors affecting perception.

Detailed explanation-4: -Ego-involvement means how important the issue is to our self-identity. An ego-involving topic is one that defines who we are and addresses critical aspects of our selves. For example, the quality of life our children have is a critical issue. We want our kids to be safe, happy, and productive.