FUNDAMENTALS OF COMPUTER

Detailed explanation-1: -In 2003, McDonald’s registered “I’m lovin’ it” as a trademark. The company still uses the jingle and slogan today. It is the longest-running ad campaign in McDonald’s history.

Detailed explanation-2: -The phrase “I’m Lovin It” is a tagline or sometimes called a slogan. This is treated as its own text trademark. The term “McNuggets” is a product name and also a standard character text mark as is the term “Big Mac; ” you get the idea…

Detailed explanation-3: -Golden Arch logo One of the most famous logos in the world is McDonald’s golden arches. The first arched logo was registered in 1961 for use in: Goods and services, the sale of fries, burgers, milkshakes, etc.

Detailed explanation-4: -The “I’m Lovin’ It” global brand messaging first launched in September 2003 in ads fronted by US pop star Justin Timberlake. Timberlake was subsequently replaced by US soul group Destiny’s Child. Brand experts have suggested that the McDonald’s overhaul of the “I’m lovin’ it” strapline was overdue.

Detailed explanation-5: -Pusha T co-wrote the song and McDonald’s paid Timberlake $6 million to sing the song. I’m Lovin’ It was released in November of 2003 and charted well internationally. Because of this, it makes Pusha T a composer of McDonald’s longest-running marketing campaign in history.