FUNDAMENTALS OF COMPUTER

DATABASE FUNDAMENTALS

DATA WAREHOUSING AND DATA MINING

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

A grocery store retailer is trying to decide whether to put bread on sale. This is related to which data mining task?

A	Association
B	Outlier analysis
C	Summarization
D	Prediction

Explanation:

Detailed explanation-1: -The use of machine learning algorithms and artificial intelligence (AI) tools has automated more of the process and made it easier to mine massive data sets, such as customer databases, transaction records and log files from web servers, mobile apps and sensors.

Detailed explanation-2: -Types of Data mining include: Clustering. Prediction. Classification.

Detailed explanation-3: -Market basket analysis is a data mining technique used by retailers to increase sales by better understanding customer purchasing patterns. It involves analyzing large data sets, such as purchase history, to reveal product groupings, as well as products that are likely to be purchased together.

Detailed explanation-4: -Marketing. Data mining is used to explore increasingly large databases and to improve market segmentation. By analysing the relationships between parameters such as customer age, gender, tastes, etc., it is possible to guess their behaviour in order to direct personalised loyalty campaigns.

There is 1 question to complete.