DATABASE FUNDAMENTALS
TYPES OF DATA
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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ratio
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interval
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nominal
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ordinal
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Detailed explanation-1: -Developed in 1932 by Rensis Likert1 to measure attitudes, the typical Likert scale is a 5-or 7-point ordinal scale used by respondents to rate the degree to which they agree or disagree with a statement (table).
Detailed explanation-2: -A commonly used 5 point Likert scale example to measure satisfaction is: Very satisfied, Satisfied, Neither satisfied nor dissatisfied, Dissatisfied, and Very dissatisfied. Over time, Likert’s original 5-point scale has taken new forms.
Detailed explanation-3: -A Likert scale is a rating scale used to measure opinions, attitudes, or behaviors. It consists of a statement or a question, followed by a series of five or seven answer statements. Respondents choose the option that best corresponds with how they feel about the statement or question.
Detailed explanation-4: -The answer is recorded on a rating scale of either 1 – 3, 1 – 5, or 1 – 10. Market researchers usually prefer the five-point scale, the ratings being 1 for ‘extremely or very dissatisfied’ and 5 ‘extremely or very satisfied.