FUNDAMENTALS OF COMPUTER

Detailed explanation-1: -The majority of problems that come up with UGC are either related to the tarnishing of the brand’s image or even more serious, legal issues (like copyright or libel) for using content that you are not creating.

Detailed explanation-2: -User-generated content can provide marketers with valuable insights about their brand. Be it positive or negative, it’s important for brands to track mentions and conversations in order to assess their reputation and figure out new ways to improve their products or services.

Detailed explanation-3: -Jenkins (2004:44) notes that the online environment is more conducive for “citizen participation”, with its limited control over their content. This compromises the traditional boundaries of news production, and more so tend to undermine the journalistic role of gatekeeping (Bruns, 2005).

Detailed explanation-4: -User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers (at no cost to you) and published on social media or other channels. It comes in many forms, including images, videos, reviews, and testimonials.