EDUCATION UGC NET
MOTIVATION AND EMOTION
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Can be directly observed
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Cannot be directly observed
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Are always dormant
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Are the same
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None of the above
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Detailed explanation-1: -Thus while needs generate the response tendency, motives determine the specific behavioural action. Motives are, therefore, extremely important in marketing strategy because they direct the consumer′s response to certain wants (i.e. products) perceived to possess the attributes necessary to satisfy these motives.
Detailed explanation-2: -People differ not only in their ability to do but also in their will to do, or motivation. The motivation of people depends on the strength of their motives. Motives are needs, Page 2 wants, drives, or impulses within the individual. Motives are directed towards goals, which may be conscious or sub-conscious.
Detailed explanation-3: -Intrinsic motivation refers to motivation that is driven by an interest in the task itself and exists within the individual.
Detailed explanation-4: -Psychologists have divided motives into three types-Biological motives, social motives and personal motives!