EDUCATION (CBSE/UGC NET)

Detailed explanation-1: -Freudian motivation theory posits that unconscious psychological forces, such as hidden desires and motives, shape an individual’s behavior, like their purchasing patterns. This theory was developed by Sigmund Freud who, in addition to being a medical doctor, is synonymous with the field of psychoanalysis.

Detailed explanation-2: -Psychoanalysis was founded by Sigmund Freud. Freud believed that people could be cured by making their unconscious a conscious thought and motivations, and by that gaining “insight". The aim of psychoanalysis therapy is to release repressed emotions and experiences, i.e. make the unconscious conscious.

Detailed explanation-3: -the theory that a consumer’s buying preferences are dictated by unconscious motives, and that visual, auditory and tactile elements of a product may evoke emotions which stimulate or inhibit purchase.

Detailed explanation-4: -1890s. The idea of psychoanalysis (German: Psychoanalyse) first began to receive serious attention under Sigmund Freud, who formulated his own theory of psychoanalysis in Vienna in the 1890s.

Detailed explanation-5: -Freud was the founder of psychoanalysis and introduced influential theories such as: his ideas of the conscious and unconscious; the id, ego, and superego; dream interpretation; and psychosexual development.