USA HISTORY

Detailed explanation-1: -He planned to make his money in dry goods, selling cloth, sewing materials, and ready-made clothes. Strauss set up his first shop near the waterfront and formed a partnership with his brother-in-law, David Stern, who was married to his sister Fanny. The enterprise was officially named Levi Strauss & Company in 1863.

Detailed explanation-2: -formation of Levi Strauss & Co. company traces its origin to Levi Strauss (1829–1902), a Bavarian immigrant who arrived in San Francisco in 1850 during the Gold Rush, bringing dry goods for sale to miners. Hearing of the miners’ need for durable pants, Strauss hired a tailor to make garments out of tent canvas.

Detailed explanation-3: -The items Strauss and Stern bought included denim work pants or the fabric itself. Most of their goods were sold to miners, but as more families came to San Francisco, Strauss and Stern added clothing for women and children.

Detailed explanation-4: -The story of the blue jeans goes that both prospectors and miners were often complaining about the easily torn cotton trousers and pockets, that’s why the practical Levi decided to make solid overall pants for the miners and other workers to wear.

Detailed explanation-5: -Shovel sellers, on the other hand, sold to a defined market with serious needs who had money to pay. Two of the better known sellers of shovels and promoters of the gold rush were Levi Strauss (sold blue jeans) and Samuel Brannan (owned a general store located at Sutter’s Mill, where he wanted to drive business).