USA HISTORY

Detailed explanation-1: -In 1853, Levi Strauss, an immigrant from Bavaria, opened a dry goods company in San Francisco at the height of the California Gold Rush. While he was working, he recognized a need among hardworking people: clothes built to endure anything.

Detailed explanation-2: -In 1873, Western miners began buying a new kind of work pants made by Levi Strauss & Company. The rugged pants, made from blue denim, were called “waist high overalls"; today they are known as blue jeans or simply Levi’s, and they are an international symbol of American freedom and casual style.

Detailed explanation-3: -As of 2019, the vast majority of Levi’s are made overseas in a number of developing countries, such as Bangladesh, India, Sri Lanka, Vietnam, and Indonesia. Some styles in the “Levi’s Premium” and “Levi’s Vintage Clothing” lines are, however, made in the United States.

Detailed explanation-4: -In the early 20th century, denim was adopted as the preferred workwear fabric choice for western cowboys, miners, farmers in the US. Not only was the fabric cheap, but denim was more durable and sturdy than the popular alternative – ‘jean’ (traditionally made from cotton, linen and wool).