USA HISTORY

Detailed explanation-1: -Logos (Greek for “word”) • Focuses attention on the message. • Often called a “logical appeal, ” or an “appeal to reason.” • Points out internal consistency and clarity within its argument.

Detailed explanation-2: -Logos, or the appeal to logic, means to appeal to the audiences’ sense of reason or logic. To use logos, the author makes clear, logical connections between ideas, and includes the use of facts and statistics. Using historical and literal analogies to make a logical argument is another strategy.

Detailed explanation-3: -Logos is the persuasive technique that aims to convince an audience by using logic and reason. Also called “the logical appeal, ” logos examples in advertisment include the citation of statistics, facts, data, charts, and graphs.

Detailed explanation-4: -Here’s an example of logos in action from our man Aristotle himself: All men are mortal. Socrates is a man. Therefore, Socrates is mortal.

Detailed explanation-5: -Aristotle taught that a speaker’s ability to persuade an audience is based on how well the speaker appeals to that audience in three different areas: logos, ethos, and pathos. Considered together, these appeals form what later rhetoricians have called the rhetorical triangle.