USA HISTORY

Detailed explanation-1: -Barack Obama won the 2008 United States presidential election on November 4, 2008. During campaign, by using social media and mobilizing the general public online, Obama was able to raise awareness and financial support of his campaign. Obama used over 15 social networking sites.

Detailed explanation-2: -The accessibility of information online enabled more voters to educate themselves on candidates’ positions on issues, which in turn enabled them to form unique opinions on candidates and vote on those opinions, ultimately impacting the election’s outcome.

Detailed explanation-3: -These social media accounts helped candidates create their own electoral coalitions, which identify voters and in turn raise money. Social media has made it easier for candidates to mobilise voters and boost their electoral impact.

Detailed explanation-4: -A communication platform such as social media is persuasive, and often works to change or influence opinions when it comes to political views because of the abundance of ideas, thoughts, and opinions circulating through the social media platform.