THE ROARING 20S 1920 1929
1920S AMERICAN CULTURE
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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that salesmanship was important in business
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that Calvin Coolidge’s “Silent Cal” approach to leadership was in the best interest of the American economy
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That Warren G. Harding was responsible for the Teapot Dome Scandal
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That Jesus was the world’s first great salesman
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Detailed explanation-1: -Bruce Barton’s 1925 effort to reconfigure Jesus for the Roaring Twenties turned into one of the great best-sellers of the century. Here was Christ, the world’s greatest business executive, who “picked up twelve men from the bottom ranks of business and forged them into an organization that conquered the world".
Detailed explanation-2: -Barton became convinced that many artists and writers had misrepresented Jesus. He decided to write a revisionist portrayal of Jesus that would appeal to American businessmen of the 1920s.
Detailed explanation-3: -In 1919, Barton co-founded the advertising agency for which he acted as president. Barton was responsible for helping to develop a more favorable public image for United States Steel after the Steel Strike of 1919. He also created many advertising pillars including “Betty Crocker” for General Mills.