THE ROARING 20S 1920 1929
AMERICAN ECONOMY IN THE 1920S
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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By linking their products with social status and preying on peoples’ fears and anxiety
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By linking their products with Americans’ more local communities
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by promoting heavily discounted prices
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By encouraging people to save money and invest in stocks
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Detailed explanation-1: -Using images and sounds to appeal to your senses: sight, touch, taste, etc. Promoting a special ingredient may make you think the product works better than others. Featuring someone, like a celebrity, saying how the product worked for them can be convincing.
Detailed explanation-2: -Fear appeal advertising is based on a persuasive message that emphasizes the potential dangers and harm that will befall individuals (in this case, the audience) if they do not adopt the messages’ [or adverts] recommendations.
Detailed explanation-3: -Advertisers use persuasive techniques such as appeals to emotion, peer pressure, social proof, and repetition to convince customers to buy products or services.
Detailed explanation-4: -People are more likely to buy from businesses when there is demonstrated proof that other individuals have made purchases and put trust in the company. By simply providing target audiences with reviews or testimonials, advertisers are taking advantage of this psychological principle.