WESTWARD EXPANSION INDUSTRIALIZATION URBANIZATION 1870 1900
IMMIGRATION IN INDUSTRIAL AMERICA
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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advertising.
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transportation.
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new educational theories.
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special-interest newspapers.
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Detailed explanation-1: -Advertising works by creating a pattern of associations that elicit an emotional connection or response in the intended audience, ultimately influencing the consumer’s purchasing decisions, often in an unconscious way.
Detailed explanation-2: -Psychological (motivation, perception, learning, beliefs and attitudes) Personal (age and life-cycle stage, occupation, economic circumstances, lifestyle, personality and self concept) Social (reference groups, family, roles and status) Cultural (culture, subculture, social class system).
Detailed explanation-3: -Personal preferences Customer behavior is heavily influenced by lifestyle choices, beliefs, likes or dislikes, and aesthetic preferences since the average consumers are most likely to choose a brand that resonates with them. This is mainly the reason why targeted ads and branding are so imperative.
Detailed explanation-4: -It is often said that perception is reality. When an advertisement gives a consumer new information, or alters their opinion even slightly, the brand behind that advertisement is altering that consumer’s perception of reality.