ENTREPRENEURIAL MARKETING
DISTRIBUTION STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Ray-Ban wants their sunglasses to be more affordable and available to their customers
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Intensive
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Selective
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Exclusive
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None of the above
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Explanation:
Detailed explanation-1: -Simply due to the way they’re designed, some sunglasses cost more to be fitted with your prescription. Drill mounted frames that are often rimless, like many styles of aviators, involve drilling the lens to mount onto the frame and therefore cost more.
Detailed explanation-2: -Nothing Shades Like Ray-Ban. Since one of the principal focuses in the USP is the protection from UV rays, it is significant to involve this aspect in the tagline, which the fourth one does, accentuating the brand’s superiority.
There is 1 question to complete.