INNOVATION AND CREATIVITY
TYPES OF INNOVATION
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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A donut chain develops a method that enables donuts to be baked in 15 minutes rather than the standard 30 minutes.
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A company that manufactures canned soups introduces a line of canned soups with new flavors and seasonings.
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A major motion picture studio releases a new 3D movie.
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A tire manufacturer develops a tire that re-inflates itself instantly when punctured.
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Detailed explanation-1: -One of the most famous and groundbreaking examples of process innovation is Henry Ford’s invention of the world’s first moving assembly line. This process change not only simplified vehicle assembly but shortened the time necessary to produce a single vehicle from 12 hours to 90 minutes.
Detailed explanation-2: -Which of the following is most clearly an example of process innovation? A donut chain develops a method that enables donuts to be baked in 15 minutes rather than the standard 30 minutes.
Detailed explanation-3: -A process innovation is the implementation of a new or significantly improved production or delivery method. This includes significant changes in techniques, equipment and/or software.
Detailed explanation-4: -Discontinuous Innovation-Consumers are introduced to products that require a change in their current mode of behavior. For example, Sony introduced a new High Definition TV, which would be incompatible with today’s broadcasting standards, which would require you to seek out special sources of programming.