ENTREPRENEURIAL MARKETING
PROMOTION STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Monster Energy has just come out with a new flavor energy drink. To introduce the new product they will be offering visitors to the Monster Truck Show tastes of the beverage. which consumer promotion is this considered?
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Coupon
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Point of Purchase Display
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Product Sample
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Loyalty Marketing Program
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Explanation:
Detailed explanation-1: -A promotional mix is a combination of marketing methods including advertising, sales, public relations and direct marketing to achieve a specific marketing goal.
Detailed explanation-2: -Promotions are directly linked to sales and hence for small companies it may be easier to use promotional methods. Advertising may be more expensive for small companies and it may not be feasible for them while in advertising it is being assumed that adverts will lead to sales.
There is 1 question to complete.