ENTREPRENEURIAL MARKETING
DISTRIBUTION STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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State the type of market exposure that applies for Carvela shoes.
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Intensive Distribution
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Exclusive Distribution
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Selective Distribution
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None of the above
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Explanation:
Detailed explanation-1: -There are three types of marketing exposure: intensive, selective, and exclusive.
Detailed explanation-2: -Typically the types of products that work for exclusive distribution are going to be luxury goods or large ticket items. In other words, things with big prices.
Detailed explanation-3: -Intensive Distribution: As many outlets as possible. Selective Distribution: Select outlets in specific locations. Exclusive Distribution: Limited outlets.
There is 1 question to complete.