ENTREPRENEURIAL MARKETING
DISTRIBUTION STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Direct Distribution
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Indirect Distribution
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Vertical Marketing Strategy (VMS)
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None of the above
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Detailed explanation-1: -By using both wholesale and retail distribution channels, Coca-Cola would be able to reach customers through a variety of channels, including grocery stores, convenience stores, and online retailers.
Detailed explanation-2: -Indirect selling is a strategy whereby Coca-Cola engages various distributor agencies, through partnership and the company delivers the products to the distributors who then supply to the direct retailers. However, large retailers such as Wal-Mart get their supplies from the company directly (Ferrell 431).
Detailed explanation-3: -The Coca-Cola Company markets, manufactures and sells: beverage concentrates and syrups; and, finished beverages (including sparkling soft drinks; water and sports drinks; juice, dairy and plantbased drinks; and tea and coffee).