ENTREPRENEURIAL MARKETING
DISTRIBUTION STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of the following are reasons to use a ‘Direct Distribution Channel’:Select all that apply
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The firm wants complete control over the marketing job
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A new company has limited resources
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Independent middlemen will not cooperate
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Consumers are spread across many geographic areas
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Suitable intermediaries are not available
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Explanation:
Detailed explanation-1: -Offer products without competition A direct-distribution model also means businesses don’t have to compete for shelf space with the competition. Instead, they sell products directly from the retail store or their website, where the customer only has access to their products.
Detailed explanation-2: -With the direct channel, the company sells directly to the customer. For example, a brewery that brews its own beer and sells it to customers at its own brick-and-mortar location employs a direct channel of distribution.
There is 1 question to complete.