ENTREPRENEURIAL MARKETING
MARKETING MIX
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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____ consists of evaluating each market segment’s attractiveness and selecting one or more segments to enter.
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Positioning
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Mass customization
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Market targeting
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Market segmentation
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Explanation:
Detailed explanation-1: -Finally, we define market targeting as: Market targeting consists of dividing the total market into segments, evaluating these segments, and selecting the appropriate segments as the target market.
Detailed explanation-2: -An ideal market segment meets all of the following criteria: It is possible to measure. It must be large enough to earn profit. It must be stable enough that it does not vanish after some time.It is possible to reach potential customers via the organization’s promotion and distribution channel.
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